Brew It Up
Keurig’s Brew it Up Event and Social Mosaic Brewed Up Some Online Engagement
Keurig, the leading single cup brewing system for coffees, teas, and hot chocolate, held a Brew it Up-event to help promote their brewing systems. Since starting in 1998, they have revolutionized the way consumers create beverages at home.
The Brew It Up team wanted to build excitement about the Keurig line as well as generate social engagement and conversation for the Brew It Up event. The goal was to get attendees to participate online to try and win a free Keurig system.
Increase in booth visits
Social Mosaic Solution
With various Social Mosaic displays throughout the event and the setup of the TakeOne-Selfie product.
SOCIAL MOSAIC EVENT DISPLAY
Visitors were excited to connect with the brand online and be entered for a chance to win a free Keurig through social media.
WINNER ANNOUNCED ON DISPLAY
The winner of the Keurig would then be highlighted using the Social Mosaic interface.
The Results Were Amazing
The use of the Social Mosaic displays generated excitement about the event while the TakeOne product made it easy for attendees to get their pictures on the displays. User engagement soared as visitors Tweeted and posted their pictures to Social Mosaic using the hashtag, #BrewItUp. Overall the night was a huge success with increased online engagement across all social media platforms as one of the attendees was chosen to receive the free Keurig system.