Social Mosaic Connects Designers and Consumers at Latino Fashion Week.
Latino Fashion Week is dedicated to showcasing and supporting the top Latino designers in the Central and South America, the Caribbean and the United States. For over eight years, this weeklong event has allowed designers to come face-to-face with sponsors, celebrities, musicians, and consumers to showcase their work.
The team at the Latino Fashion Week wanted to engage visitors of the event with buzz worthy content and leave a social footprint across all social media. The goal was to help showcased fashion designers connect with interested buyers to sell their merchandise by creating actionable social content.
Increase in booth visits
Social Mosaic Solution
Our TakeOne product was set up on the red carpet and backstage at various events so that models, designers, celebrities and other visitors could take branded selfies that were posted to Twitter and the Social Mosaic interface.
SOCIAL MOSAIC EVENT DISPLAY
These Social Mosaic displays could be seen throughout the week and encouraged visitors to connect to the event via social media.
TWITTER SOCIAL MEDIA MARKETING
We also created a personalized handle @LatinoFashionWk so that all participants could connect via Twitter and see their TakeOne photos.
The combination of Social Mosaic displays and the TakeOne product at various events increased user engagement and brand awareness for Latino Fashion Week. Twitter followers skyrocketed to 2,649 as visitors retweeted and favorited their pictures from the events. Designers saw increased sales from the event’s social content that connected them to buyers. The interface also helped sponsors and designers expanded their brand awareness through increased social engagement.