Attendees Raise Money For Charity at Taste of the Town with Social Mosaic

Customer

Taste of the Town is a yearly fundraiser for The Child and Family Center in Santa Clarita Valley. Restaurants in the area set up booths for visitors to try different dishes and drinks. The event helps raise money for their programs that support the families and children in the Santa Clarita area. The foundation has been in the community since 1976 and provides mental health, behavioral, and emotional services.

The Challenge

The Taste of the Town team wanted to generate excitement and buzz with a younger generation through the use of social media. The goal was to engage the crowd online and encourage those who were unable to attend to still participate in the event while promoting the restaurants and sponsors of the events.

Selfies

Impressions

Reach

%

Increase in booth visits


Social Mosaic Solution

SOCIAL MOSAIC VOTING STATION

In addition to Social Mosaic displays throughout the event, a voting station was also set up where attendees could go and vote for their favorite Entre, Dessert, and Drink.

SOCIAL MOSAIC EVENT DISPLAY

A customized hashtag was created so that visitors and outside participants could give donations.

TWEET, FAVORITE FOOD

Tweet about their favorite food from different tables and invite others to go down to the event.




The Results

Through the use of Social Mosaic, Taste of the Town received an astounding amount of donations and online participation. Sponsors and restaurants were also front and center as visitors voted for their favorite foods and drinks from the event which increased their brand awareness. Though the customized hashtag #TasteofTheTown, social media users were able to Tweet about their favorite tables, invite others to the event, and donate without having to attend the event.


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